Post by princehira on Oct 29, 2024 11:44:33 GMT 2
This is Rodolfo Benetti and today I'm going to tell you who Digital Influencers are and how you can use them in your Marketing Strategy .
It is common to see people sharing their product preferences on the internet. In the past, this was done by bloggers , who wrote about solutions and posted videos and photos on their pages. Nowadays, these types of disclosures have gained more followers, and are mainly done by so-called digital influencers! And for this, they use social media a lot .
In this article, I will explain how to sell more with the help of the internet and these people , who can be a bridge between the company and its target audience . Follow along!
Digital influencers: who they are and how they act
If you have an account on the most popular social networks in Brazil, such as Facebook, Instagram and YouTube, you have probably seen content that promotes a brand . Sometimes this is done clearly, with an indication of sponsorship. In other cases, this message is somewhat subliminal (which is not permitted by law).
Tip: Social networks for companies: which one should I invest in?
People woocommerce web design service who run these promotions are considered digital influencers . They create valuable content on certain topics and, as a result, gain a significant number of followers. The unique way they communicate makes the public identify with them, creating a true legion of fans . Digital influencers earn this name precisely because they have the ability to influence people's behavior — and it is precisely this quality that sets them apart from the general public.
To some extent, we are all influencers. After all, your friend's opinion about a particular brand is worth something , don't you agree? The difference is the reach of that influence , which in the case of digital influencers can easily reach millions !
Examples of digital influencers
Celebrities are natural influencers. Kim Kardashian, for example, received an award for contributing to the fashion industry. In Brazil, we have a great example of this in Marina Ruy Barbosa , who is among the most influential artists in the world and whose Instagram posts can cost companies R$150,000.00 .
Digital influencers, however, do not necessarily need to be famous. Many people gain a huge number of followers and are able to make a living from it. In general, they only recommend products that they actually use and approve of , which is essential to taking genuine action, without trying to deceive the public.
Micro-influencers also exist: they are people who do not yet have many followers, but tend to have good engagement - and in most cases much higher than that of big influencers - and can even endorse companies for low amounts . One of the practices used is "receipts", in which brands send free products for the micro-influencer to review.
Tip: How can macro and micro-influencers help your business?
One example of an influencer in Brazil is PC Siqueira, who posts videos on YouTube about a variety of topics, including technology, fitness, and politics. Today, his channel has over 2.3 million subscribers.
Whindersson Nunes is another YouTuber who has become very well-known and already has over 31 million subscribers, who engage with his humorous content. He has become so well-known that he now does commercials and is invited to programs such as Altas Horas, on Rede Globo de Televisão.
Gabriela Pugliesi is another example, in this case, for the fitness industry: she shares her daily diet and workout routine with more than 3.9 million followers on Instagram.
Typically, digital influencers on one social network automatically become influencers on others, and this can be an opportunity for your brand. For example, YouTubers who make sponsored posts on Instagram.
Why big brands invest in digital influencers
In addition to being able to spread the company's message to a large number of followers, they have the power to shape opinions and influence a purchase , naturally. For companies, this is a fantastic opportunity to promote their solutions through people who already have the trust of their audience.
There is research that proves this: SocialChorus found that influencer campaigns can generate up to 16x more engagement than advertising in other media . In turn, Nielsen showed that 92% of consumers trust recommendations from other people, a much higher percentage than those who say they are influenced by ads (33%).
Tip: Discover how to use content marketing to strengthen your brand!
Another great advantage of working in partnership with influencers is the smaller budget required . Often, sending them a product or even paying them for advertising is cheaper than creating TV commercials or social media campaigns, especially if the goal is to increase brand awareness .
To close the text, here is one last tip: If you invest in marketing and content strategies , consider counting on the help of a personality who has a connection and proximity to your target audience . Otherwise, your campaign will go down the drain!
Do you understand how digital influencers can help your company achieve more results on the internet? I hope so!
If you want to continue receiving relevant content like this, just subscribe to our newsletter!
It is common to see people sharing their product preferences on the internet. In the past, this was done by bloggers , who wrote about solutions and posted videos and photos on their pages. Nowadays, these types of disclosures have gained more followers, and are mainly done by so-called digital influencers! And for this, they use social media a lot .
In this article, I will explain how to sell more with the help of the internet and these people , who can be a bridge between the company and its target audience . Follow along!
Digital influencers: who they are and how they act
If you have an account on the most popular social networks in Brazil, such as Facebook, Instagram and YouTube, you have probably seen content that promotes a brand . Sometimes this is done clearly, with an indication of sponsorship. In other cases, this message is somewhat subliminal (which is not permitted by law).
Tip: Social networks for companies: which one should I invest in?
People woocommerce web design service who run these promotions are considered digital influencers . They create valuable content on certain topics and, as a result, gain a significant number of followers. The unique way they communicate makes the public identify with them, creating a true legion of fans . Digital influencers earn this name precisely because they have the ability to influence people's behavior — and it is precisely this quality that sets them apart from the general public.
To some extent, we are all influencers. After all, your friend's opinion about a particular brand is worth something , don't you agree? The difference is the reach of that influence , which in the case of digital influencers can easily reach millions !
Examples of digital influencers
Celebrities are natural influencers. Kim Kardashian, for example, received an award for contributing to the fashion industry. In Brazil, we have a great example of this in Marina Ruy Barbosa , who is among the most influential artists in the world and whose Instagram posts can cost companies R$150,000.00 .
Digital influencers, however, do not necessarily need to be famous. Many people gain a huge number of followers and are able to make a living from it. In general, they only recommend products that they actually use and approve of , which is essential to taking genuine action, without trying to deceive the public.
Micro-influencers also exist: they are people who do not yet have many followers, but tend to have good engagement - and in most cases much higher than that of big influencers - and can even endorse companies for low amounts . One of the practices used is "receipts", in which brands send free products for the micro-influencer to review.
Tip: How can macro and micro-influencers help your business?
One example of an influencer in Brazil is PC Siqueira, who posts videos on YouTube about a variety of topics, including technology, fitness, and politics. Today, his channel has over 2.3 million subscribers.
Whindersson Nunes is another YouTuber who has become very well-known and already has over 31 million subscribers, who engage with his humorous content. He has become so well-known that he now does commercials and is invited to programs such as Altas Horas, on Rede Globo de Televisão.
Gabriela Pugliesi is another example, in this case, for the fitness industry: she shares her daily diet and workout routine with more than 3.9 million followers on Instagram.
Typically, digital influencers on one social network automatically become influencers on others, and this can be an opportunity for your brand. For example, YouTubers who make sponsored posts on Instagram.
Why big brands invest in digital influencers
In addition to being able to spread the company's message to a large number of followers, they have the power to shape opinions and influence a purchase , naturally. For companies, this is a fantastic opportunity to promote their solutions through people who already have the trust of their audience.
There is research that proves this: SocialChorus found that influencer campaigns can generate up to 16x more engagement than advertising in other media . In turn, Nielsen showed that 92% of consumers trust recommendations from other people, a much higher percentage than those who say they are influenced by ads (33%).
Tip: Discover how to use content marketing to strengthen your brand!
Another great advantage of working in partnership with influencers is the smaller budget required . Often, sending them a product or even paying them for advertising is cheaper than creating TV commercials or social media campaigns, especially if the goal is to increase brand awareness .
To close the text, here is one last tip: If you invest in marketing and content strategies , consider counting on the help of a personality who has a connection and proximity to your target audience . Otherwise, your campaign will go down the drain!
Do you understand how digital influencers can help your company achieve more results on the internet? I hope so!
If you want to continue receiving relevant content like this, just subscribe to our newsletter!